The five leaflets and posters were designed in the first 7 days and after a day of wording tweaks, it took 4 days for them all to be printed and delivered. As with the roller banners, stock imagery had to be used as this was the first Ladies show that they had put on. A strong image was needed to draw the viewer in as well as the use of some emotive USP's.
The folder was designed within a day, approved the following day and printed within 2 days. The front of the folder was fairly limited of USP's as these would be handed to the participants directly and had no real reason to push the USP's. Basic information was then included on the inner pages with basic contact info on the reverse. It was decided by the client that a simple folder without a pocket mechanism was sufficient - effectively an oversize 4pp A4 folder.
The event table leaflets were designed on the Wednesday night, approved on the Thursday and printed and picked up on the Friday before the show. This was mainly due to requiring a group photograph of the final boxers, taken on the Wednesday evening on "match-up night". Snippets of participants testimonials of their training along with a pencil image of the group were used to give a personal leaflet to this particular show - rather than the generic designs of the other leaflets and folders.
5 x A4 Leaflets
4 colour process to one side one, 170gsm Gloss Art
4 x A3 Posters
4 colour process to one side only, 170gsm Gloss Art
4 colour process + Machine sealer throughout, 350gsm Silk Art, Creased and folded
A6 Event Table Cards
4 colour process + Machine sealer throughout, 350gsm Silk Art