The tight deadline was the biggest challenge, with no margin of error due to the event being held at the weekend. As this was the first show the company had done for women, existing photography was out of the question, so stock imagery had to be used. Existing stock photography used for their website tended to be landscape in orientation - we needed portrait. Images were purchased and background removed in Photoshop.
The key selling points were already established, so it was just a case of setting the artwork and after a few tweaks, the clients went with Concept 2.
The files were sent to the printers on the Tuesday and after a bit of begging and sweet talking, we had delivery of the print on the Thursday lunch time - well in time for the event on the Sunday.